Stop living on auto-pilot.

Make your habits work for you. Not the other way around.

Join our free 30 day intentionality program.
Only 15 minutes every week.

Registration is now closed.

Join the Waitlist



"My brain feels less foggy and more relaxed. Learning to be kind to myself in the face of failure has been a HUGE step in allowing myself to grow and develop better habits."

- Mickayla


"The program plants the seed of habit reformation into your mind -- and even if you don't see the results and tall, green stock you're chasing, it's still taking root and subtly encouraging you to keep trying -- and reminding you that it is possible to create change for oneself."

- Phil Fry


"I feel much better about myself now that I have adopted healthier habits and become more productive. I still have a ways to go, but I am at a much better spot than one month ago."

- M

How It Works

1 Commit

You set a penalty to hold yourself accountable - so you give the program a fair chance.

Enforce it yourself or have us do it for you.

2 Reflect

Every week, we send you a 15-minute guided check-in to fill out. Due on Sundays.

For every missed check-in, apply your penalty.

3 Finish!

The program ends after 30 days. Contribute what you want and only if you see results.

Do it again! This is just the beginning.

Our Principles

Tighten the Feedback Loop

Writing is thinking. The check-ins prompt reflection on what worked and what didn’t. By articulating your learnings, you discover actionable advice for next week. This compounds over time.

Bias towards Action

Content is deliberately sparse in the program. The emphasis is on execution, not education. Quality content is no longer the bottleneck - the lack of action is.

Aligned Incentives

We only make money if you succeed. There is no conflict of interest, unlike other business models (e.g ads, endorsements, affiliate links) that are rewarded by consumption, not action.



Runs from May 6 - June 5.
Five total check-ins - first one due Sun, May 8.

Time Commitment

15 minutes per weekly check-in. Do it on your schedule, but it's due every Sunday.


Enforce your penalty for every missed check-in. Or have us do it for you.

Registration is now closed. Join the waitlist below.


What is the time commitment? The weekly check-ins only take 15 minutes to complete. Fill them out whenever, but they are due every Sunday. That’s it! During the week, you’ll be following the challenge that you set during the check-in.
Should I apply the penalty if I check in consistently, but fail to reach my goals? Nope. As long as you complete all the check-ins on time, the penalty shouldn't be applied. We believe in self-compassion, understanding and self-love over anything else, including hitting external goals. Sustainable growth and success not only starts with those things, but it requires them.
Why is a credit card required to register? The program is free to join. Your credit card will not be charged upon registration. However, if you want us to enforce your penalty, we need your card to donate to charity on your behalf only if you miss check-ins. This increases your chance of success by 600%.
If I fail, what charity does my stake go to? By default, it goes to GiveDirectly. We are not affiliated with them. It's worth noting that we've never actually had to do this - we hope you're not the first! If you have another preference, please email us at
How is this different from a course? The program is focused on application, not theory. There will be very limited content and just enough structure for participants to grow at their own pace.
Do I get to claim a charitable deduction if my stakes are forfeited to a charity? No. To minimize our bookkeeping and legal costs, we do not provide tax receipts.
When do you donate my money to charity? In order to reduce the number of transaction fees incurred, we accumulate the contributions and make the charitable donations en masse during the holiday season at the end of each calendar year.
I have another question. How do I contact you? Shoot us an email at!

Not ready yet? Join the waitlist.

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